Authors can do a number of things to help promote their book throughout the publication process. Here are a few suggested by the AUPresses Marketing Committee.
During the production process, add your book’s URL (web address) to the signature line of your emails, your website, blog, or social networking sites, your university/professional website bio page, and other venues.
If you haven’t already done so already, create a Facebook, Twitter, and other social networking site accounts to promote your book. You will want to do this several months before the publication date so you can establish a group of followers.
Be sure to follow your press on social media and re-tweet its posts about your book. We recommend joining online listservs (e.g., H-Net), newsgroups, or forums in your field to become part of the discussion/community.
Tell all of your friends and colleagues about the book and direct them to your book’s page on the press’s website. Ask them to spread the word as well; word-of-mouth is a powerful tool.
—AUPresses Faculty Outreach Committee