Authors play a key role in increasing the visibility of their work. Sharing your article through academic networks, professional associations, and social media platforms can help broaden its reach. Authors are often encouraged to practice strategies such as highlighting key findings from their work, adding article information to email signature, alerting the campus communications office at their institution, and seeking opportunities to present their current research at conferences. Many university presses also provide marketing support, such as inclusion in newsletters, targeted outreach, or digital promotion. Authors are encouraged to coordinate with their publisher’s marketing team to maximize impact.
—AUPresses Faculty Outreach Committee