What’s the difference between marketing and publicity? September 13, 2023Marketing is an umbrella term for all promotional efforts a publisher makes on behalf of a book. In...
How do university presses reach international markets? February 23, 2022If the press has world rights to your book, it will look to selling local language rights to...
How are university press books sold to bookstores? February 23, 2022How and where are university press books sold to bookstores and other retailers? The sales process differs for...
Can I sell copies of my own book at readings and similar events? February 23, 2022Depending on the location of the reading or event, there may be a bookstore hosting or attending which...
How do university presses market scholarly titles with general-interest appeal? May 11, 2021Trade books are geared toward a general interest audience and have the potential to reach a wider market...
Does promotion via social media have much of an impact? November 5, 2020Yes. You are always the best advocate for your work, including on social media platforms, whether you are...
