What can authors do to help promote their books? April 24, 2025We advise authors, especially first-time authors, to do as much self-promotion as possible, because there is a positive...
What is the typical timeline for marketing/promotion? April 24, 2025The timeline for marketing and promotion differs from press to press. Your publisher will likely ask you to...
What are the pros and cons of hiring an outside publicist? December 16, 2024An outside or freelance publicist is an investment in your career and your visibility as an author. Publicists...
Promoting my own book feels awkward. Is it necessary? September 13, 2023It’s become the standard for authors to be collaborators and partners with their publishers to promote their work,...
At what conferences will my book appear? September 13, 2023University presses typically display books at conferences in one of two ways: Paying for a booth in the...
Will my book get reviewed in the New York Times? September 13, 2023Most books will not get reviewed in the New York Times. Most authors will not get an interview...
