Promoting my own book feels awkward. Is it necessary? September 13, 2023It’s become the standard for authors to be collaborators and partners with their publishers to promote their work,...
At what conferences will my book appear? September 13, 2023University presses typically display books at conferences in one of two ways: Paying for a booth in the...
Will my book get reviewed in the New York Times? September 13, 2023Most books will not get reviewed in the New York Times. Most authors will not get an interview...
What’s the difference between marketing and publicity? September 13, 2023Marketing is an umbrella term for all promotional efforts a publisher makes on behalf of a book. In...
How do university presses reach international markets? February 23, 2022If the press has world rights to your book, it will look to selling local language rights to...
How are university press books sold to bookstores? February 23, 2022How and where are university press books sold to bookstores and other retailers? The sales process differs for...